Missouri Lottery
— Play it Forward
— Play it Forward
Johnny Kelly’s characteristically tactile animated spots for Missouri Lottery depict a miniature academic universe inside a lottery vending machine, to show how profits help to fund the state’s public education systems. ‘Show the difference a dollar makes to the public schools system’.
Apart from the opening shot these were entirely computer generated, showing a dollar journeying through the machine and acting as a catalyst throughout various stages of student education. Each room comes to life when the note arrives, and nothing moves unless it is powered by the dollar.
Credits︎︎︎
CLIENT — Missouri Lottery
EXECUTIVE DIRECTOR — May Scheve Reardon
CHIEF MARKETING OFFICER — Nancy Rollins
ADVERTISING MANAGER — Rhonda Fehr
AGENCY — Barkley
EXECUTIVE CREATIVE DIRECTOR — Katy Hornaday
CREATIVE DIRECTOR — Doug Hentges, Chris Cima
ASSOCIATE CREATIVE DIRECTOR / WRITER — Jordan Breindel
ASSOCIATE CREATIVE DIRECTOR / ART DIRECTOR — Jeremy Girlberto
WRITER — Courtney Hoenicke
ART DIRECTOR — Audrey Wilcox
DIRECTOR OF INTEGRATED PRODUCTION, VIDEO + EXPERIENTIAL — Melany Esfeld
PRODUCER — Shawn Wallace
ANIMATION PRODUCTION COMPANY — Nexus Studios
DIRECTOR — Johnny Kelly
SENIOR PRODUCER — Isobel Conroy
PRODUCTION MANAGER — Annika Bauer
PRODUCTION ASSISTANT — Conny Black
STUDIO LEAD / SUPERVISOR — Dave Hunt
ART DIRECTION — Callum Strachan
MODELLING — Nur Diker, Carl Kenyon, Dorianne Fibleuil, Remy Dupont, Felip Docolomansky
3D ANIMATION — Matt Moris, Gary Cureton, Benjamin Tron
LIGHTING & RENDERING — Carl Kenyon, Valérie Guichard
COMPOSITING — Germán Diez, Ken Hau
MUSIC; SOUND DESIGN & MIX — Antfood